Programmatic Essentials Course – Courses

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Course Introduction

Phase 1: What is programmatic advertising? 3 Topics | 1 Quiz

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What is Programmatic Advertising?

Comparison between Programmatic, Search, and Social

Phase 1 Summary

What is Programmatic Advertising? Quiz

Phase 2: Demand Side Platforms Overview 3 Topics | 1 Quiz

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What and how do we buy in Programmatic Advertising?

What is the best DSP?

Phase 2 summary

Demand Side Platform Overview Quiz

Phase 3: Targeting and Cookies 6 Topics | 1 Quiz

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Targeting and Cookies

Consent in Europe (GDPR)

Consent in the US (CCPA & COPPA)

Consent in the rest of the world

3rd party Cookies removed soon?

Phase 3 summary

Cookies and Targeting Quiz

Phase 4: Programmatic Key Performance Indicators (KPIs) 4 Topics | 1 Quiz

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Lesson Content

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Programmatic Key Performance Indicators

New digital KPI: Attention Score

New offline KPI: Drive-to-Store (DTS)

Phase 4 summary

Programmatic Key Performance Indicators Quiz

Phase 5: Introduction to the formats 7 Topics | 1 Quiz

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Formats: Display

Formats: Native

Putting it all together with Ad Sequencing

Phase 5 summary

Introduction to the Formats Quiz

Phase 6: Starting in programmatic advertising 3 Topics

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Pitching Programmatic: Brief Example

Starting in Programmatic

Phase 6: End Notes

Phase 7: Certification 1 Quiz

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Lesson Content

Programmatic Essentials Course