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A complete introduction to the programmatic ecosystem.
Learn how the main players, technologies, formats, and buying methods connect — and build a solid foundation before touching any DSP. Ideal for beginners or marketers who want a clear, structured understanding of how modern digital advertising really works.
Course Content
Course Introduction
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Phase 1: What is programmatic advertising?
3 Topics
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1 Quiz
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Phase 2: Demand Side Platforms Overview
3 Topics
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1 Quiz
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Phase 3: Targeting and Cookies
6 Topics
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1 Quiz
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Phase 4: Programmatic Key Performance Indicators (KPIs)
4 Topics
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1 Quiz
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Phase 5: Introduction to the formats
7 Topics
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1 Quiz
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Phase 6: Starting in programmatic advertising
4 Topics
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Phase 7: Certification
1 Quiz
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