Sunglasses brand - Gaming CTV delivery
CTV activation to reach premium gaming audiences across console and smart TV environments with high completion.
97% VTR
Yahoo DSP
The challenge
Ensure we touch actual games, as opposed to individuals interested in gaming, on CTV devices.
The strategy
Activated OTT inventory on gaming console environments optimized for completion and frequency control.
The results
Delivered 100% of planned budget with 3 frequency capping and 97% video completion rate.
Results
97%
VTR
Video completion rate on CTV.
3
Frequency Capping
Used yahoo proprietary technology to control the capping even on CTV.
Platforms
Delivered with
Yahoo DSP
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