Pyrex – Multiformat Drive-to-Store campaign boosting supermarket sales performance
A data-driven multiformat campaign (DOOH, SMS/RCS+ & DOC) leveraging location-based targeting to drive incremental store sales and conversion across Pyrex core categories.
+15.4% Sales Uplift
The challenge
Increase sales performance and drive in-store purchases in a contracting market by reaching consumers close to and inside retail distribution points during the high-stakes holiday season.
The strategy
Multiformat activation (DOOH, SMS/RCS+ & DOC ) leveraging location-based targeting to drive in-store sales, combined with a conversion lift study to measure the campaign's direct commercial impact.
The results
The campaign delivered a significant sales lift and strong volume growth, outperforming the market and proving the effectiveness of a multiformat proximity activation combined with advanced measurement to drive real business impact.
What ran
Results
In-store sales Uplift
Measured using a Test vs. Control store methodology, comparing weekly sales performance during the campaign period.
Sales volume growth
Measured using a Test vs. Control store methodology, comparing weekly sales performance during the campaign period.
Incremental sales per store / week
Measured using a Test vs. Control store methodology, comparing weekly sales performance during the campaign period.
Post-campaign sales lift
Measured by comparing sales performance in stores for 4 weeks following the campaign end.
Delivered with
Yahoo DSP
Interested in similar results?
Let's discuss how we can help.