PwC - CAC 40 decision makers awareness
B2B awareness campaign targeting CAC 40 decision makers across premium formats.
104,685 visits
Yahoo DSP
Xandr DSP
The challenge
Reach decision makers in large enterprises across six key industries with strict brand-safe inventory requirements.
The strategy
Used precise targeting and strict site lists agreed with the client, focusing on premium web inventory and excluding low-quality in-app placements.
The results
Delivered 104,685 visits with a +14% attention lift versus benchmark while maintaining strict targeting constraints.
Results
104,685
Visits
Measured as site visits from campaign traffic.
+14pts
Attention
Attention uplift vs industry benchmark.
Platforms
Delivered with
Yahoo DSP
Xandr DSP
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