Piper Heidsieck – DOOH Campaign Driving Buying Intent & Store Sales
A data-driven DOOH campaign activated near retail locations to increase buying intent, in-store sales and market share.
+36% in-store sales
The challenge
Increase brand impact and drive in-store purchases in a highly competitive champagne category by reaching consumers close to retail distribution points.
The strategy
Activation of DOOH screens located near stores distributing Piper-Heidsieck, combined with brand uplift and sales lift studies to measure both perception and real business impact.
The results
The campaign delivered strong uplifts across brand metrics and direct commercial impact, proving the effectiveness of proximity-based DOOH activation combined with advanced measurement.
Results
In-store sales
Measured using Monoprix and Carrefour point-of-sale (POS) transaction data on exposed vs control stores.
Revenue market share
Measured using Monoprix and Carrefour point-of-sale (POS) transaction data on exposed vs control stores.
Buying intent
Happydemics brand uplift study – post-exposure survey.
Consideration
Happydemics brand uplift study.
Interest
Happydemics brand uplift study.
Key insights
DOOH proximity targeting proved highly effective at driving in-store sales and buying intent.
Combining brand uplift studies with store sales analysis enabled clear measurement of incremental business impact.
Retail-focused DOOH environments delivered strong attention and memorability for premium FMCG brands.
Delivered with
The Trade Desk
Interested in similar results?
Let's discuss how we can help.