Oriental sauces - Contextual CTV reach
CTV activation using broad reach and contextual signals to build awareness for an FMCG food brand in a compliant way.
0.03€ CPCV
Yahoo DSP
The challenge
Compliance constraints prevented using sensitive targeting such as religion; budget needed strong reach while keeping high completion rates.
The strategy
Activated IPTV/CTV across major broadcasters for broad reach and used contextual segments related to relevant content to refine exposure.
The results
Delivered 100% of planned budget with frequency control and achieved CPCV 0.04.
Results
0.03€
CPCv
Cost per Completed View
Platforms
Delivered with
Yahoo DSP
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