Ocapiat - Segmented CTV awareness for B2B internships
Segmented CTV campaign promoting internships to B2B audiences in food, agriculture and related industries.
+41% Awereness
Hawk DSP
The challenge
Reach the right B2B decision makers at scale on TV environments while ensuring premium delivery and strong completion.
The strategy
Activated CTV inventory across streaming/VOD environments with segmented TV targeting for the B2B audience and optimized for completion.
The results
Delivered 4.6M impressions with very high completion, achieving a low cost per completed view.
Results
+41%
Awereness
Hawk Insights Study
+31%
Recall
Hawk Insights Study
+27%
Interest
Hawk Insights Study
+19%
Intent
Hawk Insights Study
Platforms
Delivered with
Hawk DSP
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