Hotel chain EMEA - CTV brand image
CTV activation to improve brand image among premium audiences with strict CPM and completion targets.
0.03£ CPCV
Yahoo DSP
The challenge
High daily budget to absorb while maintaining premium quality.
The strategy
Used OTT/CTV placements across premium news and finance contexts such as Bloomberg and Samsung device OTT inventory, optimized for CPCV and completion.
Results
0.03£
CPCV
Cost per Completed View
Platforms
Delivered with
Yahoo DSP
Let's talk
Interested in similar results?
Let's discuss how we can help.